Read more. No matter where.

I love reading, I love books, and I swear I will never ever buy a Kindle. This said, it’s easy to understand why I’m willing to share this campaign from Russia called Books-Fresheners. Starting from the assumption that people read a lot while in the toilet, they created fresheners with fragments of world best-sellers printed on them. Books-fresheners appeared in WC in malls, business centers, offices, restaurants and household stores.

The insight is super true, the execution quite amusing and yet again it’s another great example of non traditional media.

The agency is Voskhod.