Digital advertising and marketing: only the best ideas worldwide, since 2003

Adidas School Days Shoot

June 6, 2011 at 7:25 by Martina Comments

Awesome digital experience by Adidas in Japan to promote its skin protection products. A website and a video with an amazing photography.

Kind of unusual to see such a great execution for mass market skin products. To understand the connection between the storytelling and the product you have to visit the “after activities section”.

Actually it’s an interactive movie. Try typing in the name of your high school and see what happens. Nothing super special, but actually the video is so beautiful that you might not care it’s not really interactive.


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