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Interview Series v19 : Georges Mohammed-Cherif

June 6, 2011 at 3:26 by Laurent Comments

Today we are in France, not in Cannes but in Paris, asking our questions to Georges Mohammed-Cherif, founder-president & creative director of Buzzman, a successful independent agency, known, among other things, for the Hunter shoots a bear/Tipp-Ex Experience.

Q1. What is the one thing about your job that gets you out of bed in the morning?

Pleasure to maybe discover the “new think” and see my people working on finding it.

Q2. What are your favorite sites/digi campaigns right now?
The next ones !!! But Old Spice Responses and Wilderness Downtown make my year.

Q3. Who is the new kid on the block – the agency/business to watch for the future?
Buzzman for sure :-) the magic with internet that every agency in the world can win the game, even a small one.With tipp-ex, a 37 people agency was on the hightlight of the world. We were the “stars” of the moment.The tough thing is to maintain the level. I will mention also boodongle & happiness in belgium, workclub and adam&eve in london…

Q4. What sector would you say is furthest ahead in digital marketing at the moment?
Great campaigns come from whatever sector.

Q5. What technology or initiative is most likely to revolutionize Web/mobile marketing?
Micropayement (google wallets and others) because you will be able to connect your great campaigns to great results so great ROI.

Q6. If you could wave your magic wand and change one thing what would it be?
Please don’t laugh but i will say nothing. I m happy like that. Life is great.

Q7. What’s the biggest mistake people are making in mobile/Web marketing?
We don’t let enough place to magic and spontaneous things. We need to trust our hearts and feelings. We are not machines. Think that putting a lot of media is enough and forget to put the right money on production and ideas. Now ideas and production are maybe more important than media, because sometimes they replace it.

Q8. What is the most useful resource site/blog you use?
Facebook, twitter, fubiz, viralvideochart, fwa and mediabistroagencyspy

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