Volkswagen in Canada have come with an idea to use one of their facebook fans to be the creative on the next TVC they produce. They’ll get to pick the script, the car, the cast, add music and edit the spot. They will also be featured in the online credits. From reading some of the fan posts they also have some nice ideas…
The theme is based around the line - “Drive until _______”
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy
