Digital advertising and marketing: only the best ideas worldwide, since 2003

Seagull stole GoPro

June 28, 2011 at 4:14 by Laurent Comments

You thought you finally got rid of the “Fake or Not” viral videos. Think again.

Altough the concept may appear threadbare, GoPro, a company of wearable digital cameras for sports, a regular user/producer of shareable content, proves it can still work with this popular YouTube video of a seagull stealing one of its product… in Cannes.

As often in this kind of format, I still remain skeptical about the brand attribution. But one has to admit that if you can link the video to the product benefits, then it is a great and original product demonstration !

Via

Advertise here