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Don’t drive and check-in

August 2, 2011 at 4:06 by Martina Comments

I love this print campaign by Top Gear that promotes road safety using a social media friendly approach. For once I feel that even if it doesn’t use shocking images it still speaks a language that connects with anybody from 16 to 45 (at least).

The agency is N=5 Amsterdam.

What do you think? Will it successfully deliver the message and make people change behavior? This is my guess. But I’m also the one who still remembers very well the shocking realistic PSA ad two years ago. Almost every time I’m tempted to text & drive, those images come to my mind.


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