Digital advertising and marketing: only the best ideas worldwide, since 2003

Boeing 747: touch and explore

August 5, 2011 at 2:16 by Tim Comments

Boeing have launched a web experience of their best seller, the 747. More than 20,000 photos were stitched together to form a high resolution, 17-gigapixel multidimensional photograph version of the plane. Essentially it is a demo for Microsoft Windows Touch, Azure and Silverlight, with a bit of Kinect and Surface thrown in for good measure.

The web experience, housed on Boeing’sĀ New Airplane site requires Silverlight. It ain’t no Wilderness Downtown (Chrome) so unless you are a serious plane spotter you might not be too keen on the extra install. Therefore I have found two case studiesĀ from Microsoft and from Boeing for your convenience. And see an excited Microsoft employee do the “wax on, wax off” motions in the demos below.

Agency: Wire Stone

Advertise here