When you’re drunk
Byturen is a great campaign from the Nordics that shows, in an entertaining yet confronting way, how different you act when you are drunk. A double layered video (that activates on mouseover) is used to get the comparison as close as possible.
The bus company Movia runs a night bus service much to the delight of the Copenhagen party crowd and other nocturnal creatures. This interactive film acts as a reminder to the folks who continue to dance and knock down Fernet Branca shots when taking the night bus might be a better option. Or as the copy says: “Is it time to get home?”.
Please remember this campaign when you go out tonight.
The agency is Bocca.