The New Beetle in Html 5
Volkswagen is celebrating the release of its 21st Century Beetle with a pretty interesting Html 5 website that shows the history of the iconic car scrolling on the vertical axis from 1945 to 2011.
Of course you can use your mouse or the keyboard to scroll. But you can also activate the navigation by connecting your iPhone or iPad to a dedicated website by using a unique code. The idea seems quite cool, but honestly the experience isn’t smooth nor engaging.
The site unfortunately it’s also only in German. In the US, as part of the launch campaign Deutsch LA has created an amusing TVC.