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First Instagram music video: The Vaccines

October 7, 2011 at 5:55 by Tim Comments

I was intrigued when I heard that The Vaccines had called on their fans to submit festival photos, shot, filtered and uploaded via Instagram. Since Instagram has taken iPhone photography (or iPhoneography) into the mainstream, more and more mashups feed on its API.

I think it is a nice effort to source the photos so easily (just #tag) and with a certain authentic vibe. Unfortunately the music video itself is a bit of letdown though. These disparate lo-res shots needed an interesting narrative or art direction to tie them together. And I think a moody male festival goer, sulking among the other punters doesn’t do that for me.

The Vaccines video site might have a more interesting or story in store once the video gets shown there (weird, why on YouTube first?).

Agency: Anomaly London / Rehab Studio

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