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Samsung Galaxy Note goes street

January 3, 2012 at 10:42 by Tim Comments

In order to promote the Galaxy Note (a smartphone and tablet rolled into one), Samsung’s in-house agency Cheil have teamed up with Notasso, a street artist from Barcelona. Since the Galaxy Note is a good tool to create drawings, this Facebook campaign lets you create your very own ‘Notasso’.

Go to http://apps.facebook.com/notasso and let your facebook photos inspire Notasso’s artwork.

I think the product features are well integrated into this campaign. One stumbling point for me was the tone of the video’s voice over. It just seemed like a serious travel magazine was ‘getting down’ with the artist. But the interactive part lifts the experience and the artwork uses the social pics well.

Agency: Cheil Holland, Kong (Amsterdam)

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