Digital advertising and marketing: only the best ideas worldwide, since 2003

Merry Paycheck

January 30, 2012 at 9:28 by Tim Comments

This past Christmas, Norway’s DNB bank wanted to leverage their sponsorship of the famous Norwegian Broadcasting Boys Choir. Their agency ended up recommending a very unusual media choice: their telebanking menu.

The Choir sang every word of the automatic telebank menu and thereby let (hopefully) everyone rejoice while checking their account balance. Merry Paycheck everyone!

Agency: TRY/Apt

File under: ,

Advertise here