Renault Twizy trips with Guetta
Renault’s Twizy just launched a pretty trippy online driving experience. The idea of ’plugging into positive energy” kicked off this week with a site that lets you steer a Twizy through a pop-psychedelic roller coaster. Left and right movements with the car lets Guetta’s track «Alphabeat» zip through your headphones. Connect with Facebook and the scenery gets populated with your friends names.
The site was conceived by Digitas Paris with the graphics produced by SO ME and a new global advertising campaign by Publicis Conseil to come soon.
Musically David Guetta isn’t really my cup of tea but his track matches the art direction (or vice versa) and you can hardly argue with his mass appeal and online influence of nearly 30 million Facebook fans, nearly 1 billion views on YouTube and 3.7 million followers on Twitter.