Digital advertising and marketing: only the best ideas worldwide, since 2003

Durex - The Naked Box

April 3, 2012 at 8:33 by Mark Comments

Durex’s main aim was to make talking about condoms less embarrassing to ‘first time lovers’. So they created The Naked Box - a lighthearted and playful design competition, with a fun set of sharable tools (Like the Vibrating Pencil, Ribbed Roller and of course, The Rubber!) Thanks Elena George and Claire Blandy (From iris Worldwide, London).

Check it out here

The campaign is reaching as far and wide as the UK, China, Israel, Australia, Spain, Italy, Poland & the Baltics, Germany, Middle East & North Africa, Malaysia, Singapore, Balkans, Austria, Switzerland, Indonesdia, Southern Africa, Slovakia, Central America and Nigeria.

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