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IKEA’s smallest store ever

April 17, 2012 at 8:43 by Tim Comments

IKEA products help you save space, so the brand decided to prove that point by squeezing an entire store into a banner. Move your mouse around and the products get magnified – by a few more pixels – and can be bought when you click through.

Watch the banner load some 2,800 products as it gets ready for its (small) opening day.

Agency: Ogilvy Action, Dubai

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