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Ford Pinball Park

April 19, 2012 at 3:55 by Laurent Comments

Paris. The Eiffel tower, the Champs-Elysées, fashion, romance… and bad driving habits !

This is the cultural insight on which Ford is playing to illustrate how Ford’s technology can really impact our daily life. If you have ever been to Paris then you are aware of this characteristic : when it comes to parking their car on the city street, Parasian drivers can be the worst.  It’s a real challenge to find a parking space, so when they spies a space, they’ll do anything they can to fit into the space. With no remorse whatsoever. Can you see the Pinball coming ?…

The live stunt and the huge Outdoor installation are a funny and memorable way to demonstrate Ford’s Active Park Assist Technology.

Will Ogilvy Paris succeed to smash the 2 million views milestone for the second time in the month after their Tic-Tac success ?

Credits :

Agency : Ogilvy Paris

Production : Moonwalk

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