Nike “My time is now”
One of the greatest things about the epic “Write the future” spot (2010) was that it was so complex and multi-layered that people went on to see it several times, in order to discover new details about the story. Now, because of the 2012 European Championship next summer and featuring all the teens coming from “The Chance”, Nike is releasing another monster piece, and now with a twist. Instead of having a Youtube channel with several videos, you can find them all within the first one, rabbit hole style.
A Sonic-style game featuring Neymar, a visit to the barber to have a haircut to be remembered and many other things in a huge piece of storytelling.
You can see the new spot here:
And look for all the rabbit holes at http://www.youtube.com/user/NikeFootball/mytimeisnow