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Video of the day: What makes a great story?

May 21, 2012 at 1:22 by Martina Comments

An inspiring video to start the week: American director and documentary producer Ken Burns shares his point of view on what makes a great story. A superb short documentary on the craft of storytelling. A great story goes beyond the obvious 1+1=2, a good lesson to keep in mind also if you work in advertising.

via The Atlantic

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