How to look your best the morning after
Ever went to YouTube for tips and instructions? From using software to cooking and fixing things, instructional videos by everyday people have become our inspiration and indispensable helpers. Lauren Luke for example is one of YouTube’s stars when it comes to all things make up. And BBH London have done a clever collaboration with her to raise awareness for a charity.
Agency: BBH London
Update: as per the comments below, last year a Spanish campaign for a similar cause worked with video bloggers, among them make up blogger Isasaweis. See her video titled ‘How to make up a black eye’ below: