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The V Motion Project

July 23, 2012 at 1:00 by Mark Comments

The V Motion Project is an augmented reality collaboration for V Energy drink created by Colenso BBDO Auckland. Producer Joel Little created the music, musician James Hayday broke the track down and Paul Sanderson of Fugitive built the tech to control the music. The result is a fully functional musical instrument that can be played live, triggered virtually by a dancer. Not sure if they are intending to make this an experiential piece as well but I sure would love to have a go on it.

You can see more about the technology behind the project here.
UPDATE: I actually met the guys from Assembly yesterday who produced and directed this. Super nice guys and right on top of the technology involved. Check out more of their work here.

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