Samuel L Jackson says “Wake the F**K Up”

Samuel L. Jackson steps in with a bedtime story to help the Obama re-election efforts.  The ad is incredibly well crafted with great writing and perfect execution. The campaign (wtfu2012.com) is funded by JCER - who were also behind the Great Schlep (Titanium Lion) with Sarah Silverman in 2008.

The campaign site is incredible ugly - but it has all the social tools needed and even “talking points” to go out and convince friends and family.

WTFU drives people through to Obama’s website where they can take part (donate, canvass, call).

The Great Schelp has to be one of my all time favourite campaigns.

via creativity online