Metro: Dumb ways to die
Trains are dangerous things. And if youâ€™re not careful around them, you could end up dying in the dumbest way possible.
Thatâ€™s the message behind a new ad campaign for Melbourne, Australiaâ€™s Metro Trains. Theyâ€™ve tapped a local artist to record a catchy little tune and set it too the cutest little death animations youâ€™ll ever see. The result is â€śDumb Way to Die.â€ť Check out the video and be prepared, it will get stuck in your head.
The site is here
Agency is http://www.mccann.com.au/
Also a tumblr site – http://dumbwaystodie.tumblr.com/