Samsung’s Next Big SuperBowl Thing
Samsung pokes double fun at celebrities and their SuperBowl endorsements. First they released a teaser that dances around all the strict licensing rules of today’s big football event (El Plato Supremo!). Then they followed up with an equally funny 2-minute take on celebrities outmaneuvering each other for a role in the next SuperBowl ad. The spot on casting with Seth Rogen, Paul Rudd (of This is 40 fame) and Breaking Bad‘s Bob Odenkirk, plus a cameo of LeBron James underscores how Samsung has grown to become the next cool brand in town.
The SuperBowl ad:
Agency: 72 and Sunny