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1000 Virtual Stores

May 6, 2013 at 12:46 by Tim Comments

The Chinese online grocer Yihaodian (translated as shop number one) set himself an ambitious target: Set up shops all over China, overtake the competitors and even stake a claim in the Forbidden City in Beijing. Virtual Reality and a 50% discount on all good purchased in the digital shops helped them achieve this.

Agency: Ogilvy China

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