True music fans get free magazine
Billboard magazine have launched a app for mobile devices that rewards dedicated music fans with a free copy of their magazine. Called the Fan Check Machine, the catch is you have to prove that you have at least 20 tracks on your MP3 device. The execution is simple and the obligatory case film show the app in action.
The internet of things is an old concept but one that seems to be powering loads of creativity at the moment. I especially like that the app is still connected to the point of purchase avoiding the pain points that would be traditionally associated with downloads and frequency of use.
Can you remember when you had every album of your favourite band? If so this latest campaign might not be targeted at you but I am sure it will bring back the emotions of what being a true fan is about. And it seems to connect with digitally native music fans.