Digital advertising and marketing: only the best ideas worldwide, since 2003

Fashion mag goes green (juice)

September 9, 2013 at 11:00 by Ana Comments

Brand utility has become table stakes at this point. From Citibikes through Forbes Wi-Fi hotspot, brands are vying consumers through service.

Not to be outdone at the New York Fashion Week, fashion magazine Marie Claire hired a juice truck in partnership with Juice Generation and parked it right at the hub of action around Lincoln Center. Know thy audience.

Marie Claire’s Front Row Refresh

Advertise here