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November 3, 2013 at 11:51 by Ana Comments

An ad made an unexpected turn on the Wired site. It announced Wired partnering with Absolut to sponsor #TransformToday, a contest where Wired readers are invited to submit their dream text project for a chance to work on it with the “WIRED Insider.” Nothing new, surely, but what is Absolut doing there? (buying advertising, per usual). Still, brands can take cue: there are a lot of worthwhile causes and a lot of ways to make people’s lives better, and if a brand’s spending money on advertising, might as well chip in on a meaningful initiative.

Follow me at @andjelicaaa

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