Digital advertising and marketing: only the best ideas worldwide, since 2003

Look Up, by British Airways

November 24, 2013 at 10:37 by Ana Comments

No matter how you call it, contextual or responsive or real-time, this idea is pretty fun. British Airways placed interactive billboards all around Piccadilly Circle with the intent that every time a BA plane flies over, a boy on the billboard will point to it. The billboards are enabled by “surveillance technology” which can accurately pinpoint the location of the plane.

Simple and entertaining, by Oglivy Group UK.

 

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