Get a Big Mac at Burger King, suffer for the rest of your life
Burger King Norway opted in for a ballsy move to see who among its customers really, really loves BK. It’s a loyalty test, if you will. Executed on Facebook, the stunt offered BK fans a Big Mac to leave the BK Facebook fan page. Those who decided that they want a Big Mac more than FB updates from Burger King got a goodbye letter and a Big Mac voucher. The result? 30K lost fans.
Those who stayed, however, are ready to die for BK.
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