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Time Frozen is the Time to Think

January 12, 2014 at 11:21 by Ana Comments

This ad is incredibly chilling, but then again, it is meant to be. Created by Clemenger BBDO in New Zealand, it is PSA for NZ’s Transportation Authority. The ads revolves around the insight that most driving mistakes are simple, basic one, that get exacerbated by speed. The speed takes away what drivers in those situations need: a minute or two to think their decision through.

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