Let’s go shopping, it costs only a tweet!
Marc Jacobs will open a pop-up store on West Broadway in Soho on Feb 7-9th. Nothing remarkable about that, right? Well, not so fast. The only currency this store accepts are Tweets. Yes, that’s correct. You can “buy” a range of MJ accessories, designed to promote MJ’s perfume Daisy, only if you share the hashtag #MJDaisyChain with your social graph. Coincidentally (or not quite) New York Fashion Week happens at the same time pop-up shop will be open, so expect a flurry of fashionistas in hunt for MJ memorabilia. This is a pretty awesome awareness campaign, that’s accompanied by a Sofia Coppola-directed film and a print campaign promoting the perfume.
Follow me @andjelicaaa