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Labor of love gets rewarded by your love: send a message to the person who made your food

February 11, 2014 at 5:29 by Ana Comments

Oh god. This is probably the last thing that already overstimulated Brooklyn moms need: the ability to message the farmers that harvested the ingredients of their carefully selected, uber-organic meal. Yet, that’s what they have, thanks to Cisse Trading Co. The company prints QR codes on its chocolate deserts and cocoa drinks that allow customers to post a note to farmers whose labor created the ingredients. Once users scan the QR code, they are taken to the company’s Facebook page where they can leave a note for the wonderful farmers that provided for us.

While this is personally a bit of an overkill for me, I can totally see giants like Kraft jumping on this trend. After all, brands are all about sustainability and transparency these days, might as well work really good for them. Add this to your branding playbook.

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