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OBI Renovated Billboards

March 18, 2014 at 10:37 by Tim Comments

If you’re a DIY store, why create ugly looking, retail billboards if you can let the work speak for itself. OBI, Germany’s biggest DIY chain renovated run-down flats near their stores and used the outside (in the size of a billboard) as their ‘ad’.

Agency: Jung v Matt (Hamburg)

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