Delta Innovation Class
Delta in the US have innovated their content marketing with the help of LinkedIn. Their idea was for current industry leaders to mentor future business leaders while on route to an industry event. During their time on board one of their planes, both leaders have the opportunity to discuss and innovate ideas specific to their industry.
Check out the site here: Delta’s Innovation Class. The first pairing happened between Eric Migicovsky, founder of Pebble and James Patten, an interaction designer and inventor and they were headed to the TED Conference in Vancouver. I had the pleasure of listening to Eric on a SXSW panel two weeks ago and I would have loved to take James’ place on that plane!
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