On the homepage of Yahoo! Italia a viral ad by Air Action Vigorsol got my attention. It's fresh and funny reflecting the brand characteristics, so I really enjoyed it. But then I clicked on it, and the landing page was a huge disappointment. Have a look yourself and tell me what you think...

- The viral ad
- The landing page

What a waste! You get people's attention, you make them click, and then what? You show them an awful corporate homepage!!! What about the "send to a friend" option????
This is so sad... but this is Italy... now I guess you know why I want to get a job abroad...

I could show you examples such as this one from any country in the world. I don't thinks it is an italian phenomonem but rather a lack of education or budget for emarketing activities generally.

Posted by: David ODonnell at July 1, 2005 10:57 AM

OH-MY-GOD!

Posted by: Matteo.Balzani at July 1, 2005 11:50 AM

David,

you are right, we are not the only ones doing things bad, but I believe the lack of interest/education in online marketing here reaches levels you can't even imagine...

Posted by: Martina Zavagno at July 1, 2005 04:00 PM

Unfortunately this is a regular occurance. Why make a viral ad if you wont provide the right support for it.

Posted by: Brigitta at July 5, 2005 01:12 AM

Do you know what's the title of the soundtrack of this ad? Thanks.

Posted by: fefone at July 15, 2005 08:10 PM