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Tag archives: air action vigorsol

Vigorsol Air Action viral

on March 20, 2007 by Martina Comments

Two years ago I wrote on this blog “Air Action Vigorsol needs viral marketing lessons“. Today I’m glad to see they learnt what a viral video really is. The farting squirrel might not be elegant, but it surely works for word of mouth.

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Air Action Vigorsol needs viral marketing lessons

on July 1, 2005 by Martina Comments

On the homepage of Yahoo! Italia a viral ad by Air Action Vigorsol got my attention. It’s fresh and funny reflecting the brand characteristics, so I really enjoyed it. But then I clicked on it, and the landing page was a huge disappointment. Have a look yourself and tell me what you think… - The viral ad - The landing page What a waste! You get people’s attention, you make them click, and then what? You show them an awful corporate homepage!!! What about the “send to a friend” option???? This is so sad… but this is Italy… now I guess you know why I want to get a job abroad…

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