Put your face in the oval to see how it feels to be the next millionaire. A funny bus shelter by BBDO West for California Lottery.

Maybe a mirror instead of a hole would have done the trick properly... In the poster shown you can never see yourself as a millionaire, only people walking by. So in fact, you would have no idea, you just feel silly. Nice use of media though.

Posted by: Michael Vromans at March 20, 2006 11:25 AM