If you have a couple of years to wait until the site loads, check out Get The Glass, the latest Got Milk? online campaign. The site is a Flash 3D advergame, an entertaining experience based on one of the most classic board games, starring the Adachi family. After a few seconds on the site, you understand the campaign claim "Get the Glass" which should actually continue with "Chill out, relax, enjoy your glass of Milk and wait for the site to load".

Due to the long loading time the navigation results quite painful, I must say, but the animations are just brilliant and, in the end, you realize that it's worth waiting. If you care more about aesthetics than on the marketing effectiveness of the site, you will surely like it.

Kudos for now, and awards to follow to North Kingdom (a Swedish agency) for the amazing job.

via Laurent's blog.

The graphics on this are pretty amazing! I wonder how much they spent on this. They could take the animation they have right now just a little farther and have a whole animated film. I'd bet they already have enough footage to make one of the mini stories that you find at the beginning of Toy Story and The Incredibles.

Posted by: Chris Wilson at March 18, 2007 05:36 AM

I'm playing it now for over 20 Minutes. Effectivly for just 5 Minutes. Damn Loading-Screen. The Music is already written in my brain. Argh!

Posted by: Chris at March 19, 2007 12:17 PM

Me again: Unbelievable, the game is frozen now. The end is already in the range of sight and the loading screen for a HOT PURSUIT Game stucked at 99%. For more than 10 Minutes now. F*ck! I will neverever drink milk in my life. ;-)

Nice animations. Nice idea. But bad technical implementation.

Posted by: Christian at March 19, 2007 12:52 PM

The game loading is so slow...i couldn't even see the first page of the site ???!!

Posted by: jean at March 19, 2007 07:04 PM

I WON!
jejeje I got to the end and won a get the glass glass! :D
It is kind of annoying to wait but wow, the reward and the experience is great!

Posted by: Diana at March 19, 2007 09:13 PM

I think they should minimize the loading time. I could not watched it as it is almost 5 minute and yet not loaded.

Posted by: eukhost at March 21, 2007 03:36 PM

This game is real fun and great graphics, but even my broadband had me sitting on my thumbs waiting for loading. The point of a good advergame is a quick loading, addicting, fun, and when you walk away you remember the product. Milk had some of these attributes but overall I would grade it a C+

Posted by: Peter Ward at April 2, 2007 07:43 PM