the url http://www.nonstopfernando.com/ does not work - oooh and its sounds like such a cool idea!
Posted by: andrew b at November 6, 2007 02:30 AM
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When he talked about Sao Paulo FC (the football team), he said they had won a game just then by 3 x 0 against Atletico-PR... however, Sao Paulo was playing Atletico-MG in Minas Gerais that night and the game hadn't started yet.
Most likely the celebration going on the street was from Corinthians, who was the only team from Sao Paulo playing IN Sao Paulo that night, and at Pacaembu which is really close to his house.
Their game started at 7:30 pm, Corinthians scored at the 11th minute, right at 7:44 pm when he heard the commotion on the street.
Sao Paulo's game wasn't going to start until 9:45 that night...
Being a Corinthians fan, I had to plug that in... I think he may have said to himself, no one will check that close and I'll just say it's from my own team...
ahahah...
Posted by: Marcelo at November 6, 2007 07:30 PM
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Does anyone know the story behind the concept for this and if an agency did the work? I love the fact that you can learn about Brazilian culture from this man.
Posted by: +nirav at November 6, 2007 07:38 PM
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That is wicked! fantastic, but practically, except for the buzz, it's 14, very boring, hours of a guy talking about Brazil! Agh!
Posted by: Ed Wood at November 7, 2007 09:45 AM
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i had a lovely 3 minutes with fernando talking about architecture. maybe i was lucky to be interested in it....but for me the point isn't watching for 14 hrs but more dipping in and out, maybe sharing your favourite moments in it.
the 14 hrs flight duration still sounds daunting.
Posted by: tim at November 8, 2007 12:05 AM
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Nice one marcelo, you spotted the footy mistake, we knew there was a match on, but got confused with all the kick off times, then we heard the cheering and just presumed it must be the Sao Paulo match we had read about. To be fair we were all that knakered at this point (been up since 5am in the back room on autocue duties) that i think you can allow a couple of dropped balls.
The agency behind it is Lean mean Fighting machine (london). With Annex being the production company I am creative partner at Lean mean.
Thanks for all your comments. You are right it is still a long flight, but it used to be 31 hours!
We await our World Record confirmation, of longest ad (not sure that is a good thing or not?)
Posted by: dave at November 8, 2007 05:43 PM
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Dave,
That's totally cool. Since you have to do things on the fly, it's totally acceptable that he mentions the first thing that comes up...
I really loved this concept, and being a brazilian living overseas, it was really cool to hear another brazilian talk about our culture...
A lot of fun... Great idea, very well done and very insightful... people here at our agency loved it.
Posted by: Marcelo at November 21, 2007 03:09 PM
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