As you might have already read somewhere, Mercedes has recently launched an emotional website to deliver a strong brand message. The site is called from A to S and features several information through attractive Flash animations. It is definitely worth a visit, although I believe it is not as good as it could have been, considering the nice concept it is based on. Unfortunately not all the letters are yet active. You click and you get a message like “this feature will be added soon, please enter your email address to learn when”. Actually, since the site isn’t about a specific product but just about the brand and the quality of its cars, I don’t see why I should sign up for such info. To me, as a consumer who is actually interested in buying an A-class the site isn’t triggering enough to come back for a second visit just to see what’s new. Too bad.
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