The new MSN looks new and improved to advertisers eyes as well. As announced in a press release, MSN now offers advertisers new advertising options, including TV-like ads, via a new, free, streaming-video service, an expandable ad space on the homepage and Universal Ad Package (UAP) standardized ads. Joanne Bradford, vice president and chief media revenue officer of MSN said:“MSN has taken online advertising to the next level by offering a rich array of innovative options for advertisers. The 50 percent revenue growth we’ve experienced in our advertising business over the past year demonstrates how important online advertising has become and specifically how MSN has solidified itself as a top media property across all media.”
The video ads offer looks particularly interesting, if this kind of ads will be able to create the same emotional impact of television.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen