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Tag archives: ambient

Oral-B Airport Conveyer

on March 14, 2012 by Mark Comments

This ambient execution was created by Beacon Tokyo and ran in the baggage claim area in Tokyo’s Narita airport. This dramatizes the benefits of Oral-B’s electric toothbrush and shows how dirt accumulates in your teeth following an international flight. Kinda cool and we have seen this medium used before with a roulette wheel in Las Vegas. I’m NOT sold on the use of a QR code on a moving conveyor belt. I can just imagine people running around chasing the code – if they even cared enough via Desire to Inspire

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