If you’re younger than 18 years old, they say you’re not allowed to enter. But if you’re younger than 18 years old, you also belong to the American Pie target group, so forget about the warning sign and click. This is exactly what they want you to do. Universal has just launched Bandiesgonewild.com (thanks Dylan for the hint!) to promote the release on DVD of American Pie 4. The site allows visitors to create their own sexy videos just mixing over 50 available clips and the audio soundtracks. The idea is “hot” from different points of view: yes, it contains nudity and therefore yes, it has huge viral potentials. The agency behind this is New Media Maze (UK).
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