According to IDC’s latest report,”Asia/Pacific Wireless Gaming 2004-2008 Analysis and Forecast: Ready to Play?”, the wireless gaming market in Asia/Pacific (ex Japan) reached US$237.4 million in 2003, and is expected to reach US$1.3 billion in 2008 with a 40% CAGR. Korea accounted for approximately 73 % of the total wireless gaming revenues in 2003 in Asia/Pacific excluding Japan. This was due to the fact that the market in Korea is much more developed and the carriers’ next generation networks have been in place much longer compared to other countries.
Mobile marketing company Mobileway is heavily investing in order to double its business in Asia. As The Business Times reports, the investment will make Singapore its global operations headquarters and provide the local centre with the ability to reach 90 per cent of global mobile users through Mobileway’s relationships with more than 150 mobile carriers worldwide. Recently Mobileway has also announced a business expansion in Romania.
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