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Tag archives: bad examples

Nissan Micra online ads (a bad example)

on October 7, 2003 by Martina Comments

I’ve started evaluating online advertising campaigns last week, presenting the “good example” of Orange. Today I come up with a bad example: Nissan Micra advertising on Yahoo!. I’ve found the ad while browsing on the “Motori” (Motors) section, looking for the new Toyota Rav 4. First of all, targeting wasn’t perfect, since I was currently gathering information on a much different kind of vehicle, a more expensive SUV. But the worst thing was about how the ad looked like: I’ve taken two screenshots of it on two different pages (12) and, as you can see, the ad was badly cut and it was impossible to read the copy and the car name.

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