As you might have understood from what I wrote about the ice-cream competition yesterday, I’m rather greedy… so this post is not about digital cookies, but on real, backed, yummi cookies… In Germany, Bahlsen has decided to follow the advertainment trend to engage its customers. The cookie giant has appointed SevenOne Interactive to create a multi-channel campaign with Tv spots, teletext ads and online banners to drive traffic to the Bahlsen.de site. An advergame (bake the cookies!) and an online competition (win a dream) make the online presence tasty and attractive.
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