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Tag archives: bargnani

Take the challenge and win the NBA

on October 16, 2007 by Martina Comments

I’d like to share with you an online project we are currently running here in Italy. This year we are going to have two Italian Nike players in the NBA, so we’ve decided to celebrate them and allow two of their fans to fly to the US and attend the match Toronto vs Golden State (the teams where “our” players play).

First of all, when you get on the site you have to decide if you support Bargnani or Belinelli. Then you face four challenges, that mix user generated content, an advergame and basketball knowledge.

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