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Tag archives: behavioral marketing

Behavioral targeting: it’s an hot topic

on October 14, 2003 by Martina Comments

Imediaconnection a couple of weeks ago has started a new column dedicated to Behavioral Marketing, today on ClickZ James Hering writes about Targeting Good Behavior. It seems like behavioral marketing is the new online fashion. Hering’s article is pretty good, since it provides the basics to understand what BM is about.

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