Quoted on eMarketer a new research by ExactTarget suggests that the “best days for opens are not necessarily the best for clicks”. Of course, maximizing open rates is important for brand exposure, while generating clicks is the key if the goal is conversion. The research found out that if you send out your commercial emails Wednesday through Friday you get the highest opening rates, but if you’re looking for clicks, than the week-end is the best time. According to ExactTarget data, over 97% of campaigns are sent Monday through Friday.
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