Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: brand building

Brand building: the experience economy

on July 7, 2004 by Martina Comments

On

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Online Branding: The Next Generation

on June 23, 2003 by adverblog Comments

Online, a strong brand is vital. This is the key statement by Gary Stein in his today’s column on ClickZ. I really enjoyed what he wrote since he pointed out four important and useful elements that are often forgotten or worse, underestimated, when taking a brand online.

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